SUMMARY:
This a part-time position that executes a route and region-specific marketing strategy using a variety of promotions, sponsorships, philanthropy, memberships and communications to build community support for continued Cape Air service and increase route revenue and/or passengers.
PRIMARY RESPONSIBILITIES:
Collaborate with the Director of Marketing (interim: Senior VP of Planning) to:
Maintain a consistent corporate brand image in the field
Create and execute marketing plans to increase awareness of the services, bring new customers to trial, and increase sales
Organize and execute route-specific advertising budgets
Ensure successful planning and execution of marketing plans’ ad budgets, including ongoing monitoring of progress of plans, brand management, messaging, website, pricing, fares, contracts, and schedules for the relevant routes
Develop and manage the routes’ marketing plan and budget
Give input to the creative execution of advertising campaigns, direct marketing campaigns, collateral, promotional items and Web site pages relevant to the routes
Make informational sales calls (i.
e.
travel agencies, large corporate entities)
Provide input to the Director of Marketing/Senior VP of Planning on the creative execution of advertising campaigns, collateral, promotional items and Web site pages or micro sites
In all programs and communications, maintain a consistent articulation of the company’s brand and image
Provide measurement of the effectiveness of programs and communications to the Director of Marketing/Senior VP of Planning
Contribute ideas for content to corporate website(s), including topical or promotional content
Represent Cape Air at public forums
Additional duties as assigned
QUALFIICATION:
A minimum of two years professional experience in marketing or public relations is required
A BS degree in marketing, advertising or communications is preferred
Must be available for 20-29 hours per week
Must be amenable to frequent travel to visit various Cape Air communities (day trips, overnights, driving or air travel may be required)
Must be willing and able to do short and long haul travel and work non-standard hours especially during special events (this includes day trips in the region where you serve as well as trips to attend business functions and meetings at our corporate headquarters in Hyannis, MA)
Must possess a genuine desire to serve internal and external customers, build relationships and work collaboratively
Must have exceptional organization skills
Must be comfortable and confident representing Cape Air before large and public audiences
Experience with Adobe Creative Suite is preferred
Must demonstrate an understanding of the connection between overall mission and daily tasks
Must have a mastery of standard English
Must exhibit knowledge of Cape Air and must embody the Cape Air MOCHA HAGoTDI spirit
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